How to get social media right for your business

0 Comment  |  By: Ben Goh  | 
There are a million social media channels out there, and it’s important to pick the right ones for your business. Before you leap into creating Facebook pages and other accounts, there are a few things I recommend thinking through first: What do I want to achieve with social media? One of the most common mistakes […]

I’ve been advised to buy links to “help my SEO”, should I?

0 Comment  |  By: Kim Voon  | 
Simple answer, no. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google is now quite adept at telling which links are relevant to a specific topic or not, and paid bulk links will generally be a waste of money, make your site look spammy, and will […]

UNPACK: What does SEO mean? And how is it different from SEM?

0 Comment  |  By: Kim Voon  | 
Search engine optimisation (SEO) is the process of optimising your website for search engines in two ways. The first way is making sure that search engines know what your website is about and therefore, can rank it for relevant searches. The second way is increasing the online authority and trust of your website, so that search […]