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AI Driving Exponential Change in Search & User Behaviour
AI Machine Learning

AI Driving Exponential Change in Search & User Behaviour

Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.

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Copilot (ChatGPT) is integrated with Office and it's a big sign of things to come
AI Machine Learning

Copilot (ChatGPT) is integrated with Office and it's a big sign of things to come

Join the digital evolution and get ready for a groundbreaking AI experience with Microsoft Copilot. Future-proof your skillset with insights from Kim's perspective.

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Breaking: Meta's Legal Drama and What It Means for Us
Social Media Marketing

Breaking: Meta's Legal Drama and What It Means for Us

In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.

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How to Keep Your Marketing Game Strong Amid AI Disruptions
AI Machine Learning

How to Keep Your Marketing Game Strong Amid AI Disruptions

AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.

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Twitter vs Threads
Social Media Marketing

Twitter vs Threads

We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.

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The Rise of ChatGPT: What it Means for Your Website's Search Traffic
AI Machine Learning

The Rise of ChatGPT: What it Means for Your Website's Search Traffic

Want to know how you can take advantage of ChatGPT for your business? Kim takes you through some of the ways he imagines it is going to improve businesses productivity in the near future.

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How ChatGPT Could Change the Game for Publishers and Search Traffic
AI Machine Learning

How ChatGPT Could Change the Game for Publishers and Search Traffic

As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.

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ChatGPT Craze: What's driving the surge in popularity of this AI technology?
AI Machine Learning

ChatGPT Craze: What's driving the surge in popularity of this AI technology?

ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.

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2023 Predictions - Digital and Search Marketing
Online Marketing

2023 Predictions - Digital and Search Marketing

Here are Kim's predictions for what some of the big issues and opportunities will be in the new year, in the digital and search marketing space.

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How to decide what event parameters you need | Google Analytics 4 Set Up
Analytics

How to decide what event parameters you need | Google Analytics 4 Set Up

Are you struggling to understand when you should be adding event parameters? My team and I have done about 30 Analytics migrations between us now and I wanted to share a technique that has really helped us out...

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YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Social Media Marketing

YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?

Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.

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