The most efficient way to generate traffic to your website is through paid online advertising. Unlike other channels, paid advertising delivers targeted prospects to your website and directs them to the exact web pages you want them to visit.
We can set up, optimise and manage ad campaigns using Google Adwords, Facebook, YouTube and Outbrain. We can advise you on banner ads, remarketing campaigns, native advertising and more. Deciding on what mix to use depends on your business.
As a Premier Google Partner, we’ve got the tools and know-how to drive a solid return on investment.
We’ll also make sure that all your ad campaigns are integrated with your analytics. You’ll be able to track what’s working and what’s not, what you’re spending, and what visitors do when they click on an ad and come to your website.
The effectiveness of any online advertising campaign depends on a careful balance of factors including your ad creative, your website and who you’re targeting. Many people focus too much on the campaign and forget the website. We take a holistic approach that reviews all the moving parts.
Search Engine Optimisation (SEO)
Google rules when it comes to online search. Millions of searches are performed online every day, and Google is the first port of call for most people when trying to find information, products or services. We’ll ensure your website shows up in Google’s search results and as high up the rankings as possible.
The likelihood of ranking in the Google search results can vary depending on your business. If you’re in a smaller niche with only a few competitors, then it’s pretty easy to get a top ranking on Google. If you’re a medium to large business operating in a more competitive space, then it’s a lot more difficult. We’ll always provide tailored SEO recommendations which are in line with your goals and add value to your business.
SEO should be considered a long term investment rather than a quick fix. The number of people who search for something on Google and buy as a result of their initial search is limited. Generally, people want more information. If your website can provide them with the answers they’re looking for you can become an authority in your industry. Then when they’re ready to buy, your product or service is top of mind.
As part of our SEO service we conduct an initial audit of your website to identify and fix any technical issues that are hurting your rankings. Then we’ll undertake keyword research to ensure you’re targeting the right terms and work with you on an ongoing SEO strategy to generate as many organic search visitors as possible.
Website Analytics & Reporting
Online Marketing is most powerful when you know who’s visiting your site, where they’ve come from and what they do. We deliver actionable recommendations that you can work with to make your website better.
Analytics offers the insight you need to make the hard calls about what’s working – and more importantly, what’s not – when it comes to your online marketing.
We use industry-standard Google Analytics and Tag Manager software that are optimised to suit your specific business needs. This includes establishing goal tracking, event tracking, e-commerce tracking, ‘at a glance’ dashboards and more.
We also provide ongoing monthly reports showing you the stats and trends that are having the most impact on your business, together with recommendations based on hard data. Our reports are in easy-to-understand formats and are suitable for staff at all levels of your business.
Get in touch to arrange a 1-1 consultation today: