Online Marketing Strategy
An online marketing strategy should be the first step for any business looking to invest in online marketing. It drastically improves your chances of success online. There are so many parts to online marketing that it can be difficult to know what to focus on and where you will get the best return for your precious time and money. We recommend an online marketing strategy to all our clients as a crucial first step.
Our plans will build a strong foundation by identifying your business goals, target audience and key messages. Then we’ll move into an audit of your current website and online marketing before recommending the right online channels for your business.
Search Engine Optimisation (SEO)
Millions of searches are performed online every day, and Google is the first port of call for most people when trying to find information, products or services.
We’ll ensure your website shows up in Google’s search results – for all the right search terms, and as high up in the results as possible.
First we’ll conduct an initial audit of your website to identify and fix any technical issues that are hurting your rankings. Then we’ll undertake keyword research to ensure you’re targeting the right terms, and provide an ongoing SEO strategy to generate as much free Google traffic as possible.
The fastest, most efficient way to generate traffic to your website is through paid online ads. Unlike other channels, online paid advertising gets you laser-targeted traffic, and to the exact webpages you want them to visit.
We can set up, optimise and manage ad campaigns in Google Adwords (Search and Display Networks), Facebook ads, banner ads, remarketing campaigns and more.
We’ll also make sure that all your ad campaigns are integrated with your analytics setup, so you’ll be able to track what’s working and what’s not, what you’re spending, and what the visitors who click on an ad are doing on your site.
Website Analytics & Reporting
Effective online marketing is only possible if you know who is visiting your site, where they came from, and what they’re doing once they get there. This data then drives a whole host of different marketing decisions – both online and offline.
We can install industry-standard Google Analytics and Tag Manager software that is optimised to suit your specific business needs. This includes establishing goal tracking, event tracking, e-commerce tracking, ‘at a glance’ dashboards, and more.
We can also provide ongoing monthly reports showing you the stats and trends that are having the most impact on your business, together with recommendations based on those data. Our reports are in easy-to-understand formats, suitable for staff at all levels.
Get in touch to arrange a 1-1 consultation today: