Website Analytics & Reporting
What’s it all about?
If you know what’s working, you can do more of it to maximise the returns. If you know what isn’t, you can cut your losses. Google Analytics can be a mine of insights, and we’ll show you how to make the most of them.
How does it work?
One thing that digital marketing does better than any other form of marketing is to find out what actually goes on when people click on your ads or visit your site.
That’s why we set up our clients with Google Analytics that lets them check their website statistics and other measures of engagement. Your website reporting will be tied to the goals and strategies that were defined in your online marketing plan, so you will be able to see how it all relates to the big picture.
It’s not just about clever software and having the right data. We also generate monthly reports to provide feedback and guide your future marketing decisions. These reports are packed with stats and insights in an easy-to-understand format, suitable for non-technical staff as well as the data buffs in your business.
We love this stuff because it tells us when we’re on track and what we need to do to reach the next level. We think you’ll love the transparency too.
What are the benefits?
- Measurable feedback from the digital frontline so you can reinforce what’s working and fix what isn’t.
- Regular reports to build up a cumulative picture. Not just the occasional snapshot.
- Easy to understand feedback with concrete recommendations for change as required.
For seriously good help with your online marketing from a company that believes measurement is essential, give us a call today.
Call Kim on 09 887 9838 or 022 173 9131