Posts by Ben Goh

Update on Google Ads & Facebook SME Ad Credits

Google & Facebook Ad Credits for SMEs

There’s a lot going down in the world today. For many companies, marketing spend was the first item to be thrown out the window. Google and Facebook are going to come to the party. Both have announced a range of initiatives to help advertisers stay in touch with customers over the coming months and years.…

Read More

Got A WordPress Website? Try These 3 Useful SEO Plugins!

Got a WordPress website? Check out 3 of our highly recommended plugins that will help with your SEO. User-friendly and very helpful, try them out today. YoastSEO Yoast is an awesome plugin and receives our highest recommendation. The key functionality Yoast offers is the ability to customise title tags and meta descriptions for any webpage.…

Read More

Crash Course On Google Ad Grant Rules

As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in ad spend each month.   Yes, straight up free money.   However, as in every other “free” scenario, there are stipulations.   Google have a range of rules accompanying the privilege of having an Ad…

Read More

Our Experience With Facebook Lead Ads

facebook lead blog

We’re always keen to try new things, and it’s great when a client feels the same.   Earlier this year we ran a new campaign for a client with a high value B2C product, trialling Facebook lead ads. Our experiences helped cast a light on an ad format that Facebook “makes the lead generation process…

Read More

How To Exclude Display From Mobile Apps

display ads

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally – have you ever actually clicked on an ad when you’re in an app? Let’s keep it real – a large proportion of those “yes”…

Read More
Insight Online