Posts by Jody Lane

Stepping Out of Your Marketing Comfort Zone

comfort zone

Late last year my boss Kim shared this brand marketing article from LinkedIn with me. I suggest you give it a read. It was perfect timing as we were planning Insight Onlineā€™s Marketing Strategy for 2021. This article was invaluable as it helped us identify that it was time to shake things up with our…

Read More

Bumbling Our Way Through Content Marketing

Kim: As a business owner, it took me a couple of years to truly understand the responsibility that comes with owning a company. But I learnt. Slowly. And I’ve been so lucky to build Insight to what it is today. I’ve even got people working for me šŸ˜› If you’re a business owner in New…

Read More

YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views). This is a strong channel for presenting…

Read More

Native Advertising – Outbrain

Native advertisingĀ platforms are popular as businesses realise that the hard sell needs to be backed up with content that is informative, entertaining and/or relevant. Platforms like Outbrain allow businesses to reach and promote that content to large numbers of people, via ads that mimic links to real (non-paid) content on news and content websites. Outbrain…

Read More

Google Shopping Ads

Google Shopping Ads Blog Reader

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017. Itā€™s a product-based advertising channel which features at the top of search results for relevant product searches. Each of your products can appear…

Read More
Insight Online