2020 Google Ads Guide for Marketing Managers

Google Ads book mock up

Get the your definitive guide to Google Ads!

You want to get into search. You know your audience is searching for you and you've got the budget.

But what's is the best channel for you? What are the pros & cons of Search vs Display vs Remarketing? How much spend do you put where?

Each section will take you through the strengths and weaknesses of each channel as well as useful tips based on what we know works. We'll cover:

  • Google Search Ads
  • Google Display Ads
  • Google Remarketing
  • Google Shopping
  • YouTube Ads
  • Facebook
  • Outbrain

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