Google Ads

Take advantage of the growing demand for online shopping

box on door step

Essential or not if you’re an eCommerce B2C business you should be using all capacity to take advantage of the current growing demand of the online market. There’s no doubt that consumer buying culture has changed with new social standards amid the current pandemic. Demand for less human contact and more convenience and accessibility is…

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Get Started with Google Shopping – New Zealand Setup Guide

We’ve spent more than a few hours trudging through Google’s “help” guides, so that you don’t have to. 😉 We’re here to give you a clear, concise, straightforward walkthrough to get you started with Google Shopping in NZ. Table of Contents What do I need to get started? What is Google Shopping? What do Google…

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4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

Lowering CPA Piggy Bank Insight Online

In our new Covid-19 world, marketing budgets are often pretty tight. So it’s really important to squeeze the most leads and sales you can out of that budget, by reducing your cost per lead. If you’re a marketing manager, these are some of the tactics your agency should be employing to get you the best…

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YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views). This is a strong channel for presenting…

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Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so. It is also (handily) an excerpt from our eBook. I don’t want you to download something you’re never going…

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