Google Ads

YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views). This is a strong channel for presenting…

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Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so. It is also (handily) an excerpt from our eBook. I don’t want you to download something you’re never going…

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Crash Course On Google Ad Grant Rules

As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in ad spend each month.   Yes, straight up free money.   However, as in every other “free” scenario, there are stipulations.   Google have a range of rules accompanying the privilege of having an Ad…

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Google Ads Update – Farewell Average Position!

Ave. Position Google Ads

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric. Let’s take a closer look at this change and what you need to know. What’s Changing? As of 30th September 2019, Average Position will no longer be available as a metric…

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