Google Ads

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

Lowering CPA Piggy Bank Insight Online

In our new Covid-19 world, marketing budgets are often pretty tight. So it’s really important to squeeze the most leads and sales you can out of that budget, by reducing your cost per lead. If you’re a marketing manager, these are some of the tactics your agency should be employing to get you the best…

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YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views). This is a strong channel for presenting…

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Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so. It is also (handily) an excerpt from our eBook. I don’t want you to download something you’re never going…

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Crash Course On Google Ad Grant Rules

As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in ad spend each month.   Yes, straight up free money.   However, as in every other “free” scenario, there are stipulations.   Google have a range of rules accompanying the privilege of having an Ad…

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