Google Ads

Google Ads Update – Farewell Average Position!

Ave. Position Google Ads

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric. Let’s take a closer look at this change and what you need to know. What’s Changing? As of 30th September 2019, Average Position will no longer be available as a metric…

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Why have my leads dropped? | Story Time Ep 2

We know you’ve been waiting for it…here’s story time episode 2! Kim talks about a client who’s leads have dropped by half in a month. He talks about how to find the core issue, what we would suggest and his final thoughts. Video Transcript Hey guys. So I’ve got another one for you. So a…

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Google Shopping Ads

Google Shopping Ads Blog Reader

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017. It’s a product-based advertising channel which features at the top of search results for relevant product searches. Each of your products can appear…

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How To Exclude Display From Mobile Apps

display ads

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally – have you ever actually clicked on an ad when you’re in an app? Let’s keep it real – a large proportion of those “yes”…

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Google Ads Roundup – July 2019

scrabble pieces

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!   To help keep you up to speed, here are the latest developments and features you from the Google…

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