About Kim Voon

Kim is the founder of Insight Online. He is passionate about building his business and loves helping others do the same. Out of work he enjoys travel, tramping and is a keen bookworm. Follow him on Twitter or reach out on LinkedIn.

Moving Websites? Don’t Forget Your SEO!

0 Comment  |  By: Kim Voon  | 
Like all things, websites need to be updated from time to time. Sometimes it’s a simple design refresh where you’re updating your look and other times, it’s a brand new website. This is an exciting time! But don’t forget the SEO implications to your organic search channel. Let’s break it down: Organic search traffic comes […]

4 Crucial Decisions To Make Before Building Your Website

0 Comment  |  By: Kim Voon  | 
Building a website is a tough gig, especially if you’re new to online marketing. If you’ve ever tried to build a website you’ll know what we’re talking about. It’s a project that can spiral out of control, taking up your time, money and possibly your sanity. Here at Insight Online, we’ve seen hundreds of website […]

UNPACK: How long does it take to get results from Paid Search or SEO?

0 Comment  |  By: Kim Voon  | 
The three main types of online media are paid, earned and owned. Each of them have different timelines in terms of results. Paid Advertising Paid advertising (such as the popular Google Adwords) can be created and launched very quickly. You can theoretically have a paid campaign running in a few hours and reaching your target […]

How Insight Increased Cash Flow over the New Year

0 Comment  |  By: Kim Voon  | 
I used to love the holidays. The temperamental but gradually warming weather, long days at hidden beaches, people in Auckland smiling that little bit more… Then I had to run off and start a business didn’t I? Now the summer holidays also mean falling sales, longer lead times and…cash flow? Bloody hell, cash flow runs out […]

I’ve been advised to buy links to “help my SEO”, should I?

0 Comment  |  By: Kim Voon  | 
Simple answer, no. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google is now quite adept at telling which links are relevant to a specific topic or not, and paid bulk links will generally be a waste of money, make your site look spammy, and will […]

UNPACK: What does SEO mean? And how is it different from SEM?

0 Comment  |  By: Kim Voon  | 
Search engine optimisation (SEO) is the process of optimising your website for search engines in two ways. The first way is making sure that search engines know what your website is about and therefore, can rank it for relevant searches. The second way is increasing the online authority and trust of your website, so that search […]
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