Posts by James Gunson

How To Create a Landing Page That Converts

landing page optimisation

Whether you’re selling products or services, having landing pages that convert visitors into leads/customers at a high rate can make or break your digital marketing campaigns. It’s much easier and more cost effective to double the conversion rate of your landing page than it is to double your traffic to that page! The Landing Page…

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4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

Lowering CPA Piggy Bank Insight Online

In our new Covid-19 world, marketing budgets are often pretty tight. So it’s really important to squeeze the most leads and sales you can out of that budget, by reducing your cost per lead. If you’re a marketing manager, these are some of the tactics your agency should be employing to get you the best…

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Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so. It is also (handily) an excerpt from our eBook. I don’t want you to download something you’re never going…

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10 Essential Tips For Facebook Video Ads

how to run a facebook campaign image

Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers.  Internet users are consuming more and more video content, and this format allows you to show off your brand in ways that static image and text ads can’t. Here are our top 10 recommendations for creating…

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Google Ads Update – Farewell Average Position!

Ave. Position Google Ads

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric. Let’s take a closer look at this change and what you need to know. What’s Changing? As of 30th September 2019, Average Position will no longer be available as a metric…

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