James Gunson

James Gunson

Head of Paid Media

Recovering ex-lawyer James heads up our Paid Media team. He handles advertising campaigns and paid media strategy across Google, Facebook, Microsoft, LinkedIn and more, together with Google Analytics.

With over 15 years' experience in the digital marketing space, James has a rounded background that includes SEO, email marketing and conversion rate optimisation, in addition to his current paid media focus.  He enjoys working side by side with marketing teams and business owners, to create long-term success for our clients.

When he's not in the office, James can be found running social basketball games, listening obsessively to music, and running around after a toddler.

Mail
james@insightonline.co.nz

Latest Blog Posts

Creating a Landing Page that Converts
Online Marketing

Creating a Landing Page that Converts

Landing pages that convert visitors into customers at a high rate can make or break your digital marketing campaigns. Read through these steps to have the most optimal landing page formula.

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4 Simple Ways To Reduce Your Cost Per Lead in Google Ads
Google Ads

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

James has written a great piece around how to improve your cost per lead (or sale) in Google Ads. So important in this time. Read the entire article now!

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10 Essential Tips For Facebook Video Ads
Social Media Marketing

10 Essential Tips For Facebook Video Ads

Running or thinking of running Facebook video ads? Here are 10 essential tips you will find useful before launching a Facebook video campaign. Read our blog to find out more!

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Google Ads Update - Farewell Average Position!
Google Ads

Google Ads Update - Farewell Average Position!

The Average Position Column is officially removed from Google Ads. Why has Google made the change and is it a good thing? Read our blog to find out!

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Google Ads Developments & Features Roundup - July 2019
Google Ads

Google Ads Developments & Features Roundup - July 2019

There has been a whirlwind of changes to Google Ads recently that could improve your marketing performance. Here are 4 you may have missed.

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Why Doesn't My Data Match?!? Google Ads Vs Analytics
Analytics

Why Doesn't My Data Match?!? Google Ads Vs Analytics

Variations in data between Google Ads & Google Analytics is frustrating! Find out why this happens in this post!

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Creating A Plan: The Key To Succeeding With Digtal Marketing
Online Marketing

Creating A Plan: The Key To Succeeding With Digtal Marketing

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

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I’ve Built A New Website. How Long Before I Can Expect Results?
SEO

I’ve Built A New Website. How Long Before I Can Expect Results?

I’ve built a new website. How long before I can expect results? The answer to this question is dependent on how well you're doing online already.

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6 Great Reasons To Upgrade Your Website To Google Tag Manager
Analytics

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Google Tag Manager (GTM) is free software you can install on your website that will dynamically insert all your tracking tags without you needing to put all those individual code snippets on the site itself.

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Why The # 1 Ad Position Isn't Always The Best
Google Ads

Why The # 1 Ad Position Isn't Always The Best

"We aren't showing at number 1" This is a common statement we hear and if you're running Google Ads for your company, it's likely you'll hear this too at some point - We want you to have a good response.

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