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Digital Marketing Tips, Tricks and Insight

Did LinkedIn save my business?

Did LinkedIn save my business?

2024 was tough, but LinkedIn changed everything. After years of declining leads, I took a leap and started posting consistently. Learn the key factors behind this success and my plans for 2025.

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AI is picking new winners. Are you in the running?
AI Machine Learning

AI is picking new winners. Are you in the running?

The rise of AI search demands a new strategy for Kiwi businesses to stay competitive. Is your business ready for the AI revolution? Learn how to get featured in the new search landscape.

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The Lies I Told Myself About LinkedIn

The Lies I Told Myself About LinkedIn

I battled crippling fear of imposter syndrome and social anxiety for months before finally posting on LinkedIn. It was terrifying, but the freedom on the other side was worth it.

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Simplifying Digital - What are we doing?
Online Marketing

Simplifying Digital - What are we doing?

Discover how Insight navigates the complex digital landscape and makes digital marketing easier for your business. Learn how we're simplifying processes, driving better results, and helping you stay ahead of the curve.

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What is SEO?
SEO

What is SEO?

Discover how SEO can boost your website's visibility, attract more visitors, and drive conversions. We'll break down the complexities of SEO into simple terms, so you can understand how it works and how to implement it effectively.

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Critical SEO Metrics for Decision Makers
SEO

Critical SEO Metrics for Decision Makers

Learn how to effectively measure SEO performance and understand its impact on your business. Discover essential metrics and practical tips to make data-driven decisions and optimize your SEO strategy.

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How do you know if you should be investing in SEO?
SEO

How do you know if you should be investing in SEO?

Discover whether SEO is the right investment for your business by considering some key points, and ensure it aligns with your goals and timeframe for long-term growth.

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Marketing isn't expendable - it just takes time
Online Marketing

Marketing isn't expendable - it just takes time

Build a thriving brand by investing in consistent marketing strategies. Discover how marketing is the key to long-term success and learn actionable steps to get started today.

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Can Google Keep Up With AI-Generated Content? March Update Says Yes
AI Machine Learning

Can Google Keep Up With AI-Generated Content? March Update Says Yes

Google's automated systems identified and removed nearly 40% of this content. This update reflects Google's ongoing effort to improve search quality and fight manipulative practices.

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AI Driving Exponential Change in Search & User Behaviour
AI Machine Learning

AI Driving Exponential Change in Search & User Behaviour

Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.

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Copilot (ChatGPT) is integrated with Office and it's a big sign of things to come
AI Machine Learning

Copilot (ChatGPT) is integrated with Office and it's a big sign of things to come

Join the digital evolution and get ready for a groundbreaking AI experience with Microsoft Copilot. Future-proof your skillset with insights from Kim's perspective.

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Breaking: Meta's Legal Drama and What It Means for Us
Social Media Marketing

Breaking: Meta's Legal Drama and What It Means for Us

In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.

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How to Keep Your Marketing Game Strong Amid AI Disruptions
AI Machine Learning

How to Keep Your Marketing Game Strong Amid AI Disruptions

AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.

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