Digital marketing built for measurable growth

Your trusted digital marketing agency for NZ service businesses, connecting strategy, SEO, AI optimisation, paid media and analytics to drive confident growth and consistent, qualified leads.

Customer testimonials

What our clients have to say

Excellent company to deal with. Definitely experts in their field.
Hendrikus De Vaan
Gaffer
Insight Online are great to work with. They’ve been honest, transparent in their actions and consistently worked alongside us as a part of our team. We’d highly recommend them.
Brett Marshall
CEO, Team Dental
Great team to work with, know their stuff and very happy with the results they have been able to deliver to many of our clients over the years.
Brett Hancock
Managing Director, Born Digital
I've used Insight Online on and off throughout my career. They're honest and hard working and most importantly they deliver results. Kim and James have always been super friendly and go to great lengths to understand the business and come up with a workable solution for both parties. I would highly recommend.
Jonathan Swanston
Associate Director - Digital Marketing Services, The University of Auckland
A strategic, down to earth agency is hard to find these days, especially one that thinks holistically about the business goals and gives practical / straight up advice. I've worked with these guys for years - on client work and my own businesses and they are a partner in the digital space you can 100% trust.
Gemma Ede
Director, Strut & Swagger Marketing
Proactive, knowledgeable and friendly team. A true digital marketing partner that takes the time to understand the client's business and challenges. And always looking for ways to improve their service delivery and value to clients. Highly recommend Insight Online.
Merv Giam
Head of Marketing, LexisNexis Pacific
My business has worked with the Insight team for 8 years. I wouldn't hesitate to recommend.
Daniel Heyworth
Owner/Founder, box.co.nz
I have worked with Kim, James and the team at Insight for around 7 years. In my opinion they are the best in the business. I regularly refer my clients to them as I know they will provide a top level service. If you're looking for support with paid search, SEO, analytics or digital marketing strategy, I'd highly recommend Insight Online.
Andrew Ferdinando
Director, Ferdy

Common frustrations
with digital marketing

Confused about where to invest

AI, new platforms, privacy changes and shifting attribution make it hard to know which channels matter, how they fit together, or what to stop doing. You’re left second-guessing every decision and worried about backing the wrong thing.

Burned by agencies that don’t lead

Previous agencies were tactical and channel-first, slow to respond, and light on senior thinking. Campaigns get set up then drift into set-and-forget mode, so you still end up carrying the load instead of having a partner who leads.

Pressure to prove ROI results

Marketing is expensive and attribution is messy. In a tight economy, every dollar is questioned. You’re constantly asked to prove what’s working, what isn’t, and where to invest next - without a clear, trusted view of the numbers.

Why choose us

1. We give clear, honest guidance.
We believe in radical honesty, which means you'll always know exactly where you stand.

2. Your work is driven and led by senior experts.
Your account is run and reviewed by senior specialists with years of experience, not juniors learning on your time.

3. We connect digital to results you can see and explain.
Our reporting maps activity to leads and revenue, with simple “board-ready” slides so you can clearly show what’s working.

What makes us different

Strategy first

We don’t jump straight into ads. Every engagement starts with a clear strategy created around your business goals.

Quarterly cycles

Instead of endless retainers, we work in 90-day sprints. That gives us time to execute, measure, and adapt to what’s really happening in your market. Not happy? Stop anytime.

Senior specialists

No juniors learning on your time. You’ll work directly with experienced practitioners who know how to scale service businesses like yours.

Accountability

You’ll always know what we’re doing, why it matters, and how it’s performing - no jargon, just results you can see.

A strategy-first approach that keeps you two steps ahead, and a strong roadmap that connects marketing to your business goals.

Strategy & Planning

Strategy & Planning is where we create clarity before execution. We start with your business fundamentals, define what success looks like, then turn that thinking into a focused digital roadmap that keeps marketing aligned, prioritised, and effective.

Beyond Rankings: Get found in AI search with AI Optimisation

AI Optimisation

Expand beyond rankings and get found in AI search. AI Optimisation is where we make your brand visible in modern discovery. We assess how AI systems interpret your content, strengthen credibility signals, and structure your digital presence so AI-driven search and generative tools can confidently surface and recommend your expertise.

Get found. Stay relevant. Grow organically. Elevate your SEO and organic content to build visibility and trust.

Organic Media Growth

Organic visibility is still one of the most cost-effective ways to grow, and we work with our clients to enhance their organic content to build visibility and trust. This is where we build long-term digital visibility, strengthen your SEO foundations, align content with buyer intent, and turn organic search into a reliable, measurable growth channel.

Google, Meta, LinkedIn, Youtube Ads - smart paid campaigns that focus on quality leads conversions and growth.

Paid Media Advertising

We design, build, and optimise paid advertising campaigns across Google, Meta, LinkedIn, and YouTube - focused on generating quality leads, driving conversions, and turning ad spend into measurable growth. With clean tracking, smart targeting, and transparent reporting, you’ll always know how your investment is performing.

Data simplified into clear insights you can act on for maximum growth

Analytics & Reporting

GA4, tracking, and dashboards that finally make sense, and an agency that prioritises explaining data in plain English so clients are equally up to date on where their marketing is at. We turn messy numbers into clear direction, so you can see and understand what’s working, what isn’t, and where to focus next.

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