Paid Ads
Paid advertising should drive measurable growth, not just clicks. In this category, we explore paid media strategy, Google Ads, Meta advertising, campaign structure, lead quality optimisation, and performance scaling - all grounded in commercial outcomes and clear attribution. Browse our articles, or get in touch to see how a structured paid media strategy can improve performance and predictability.
Paid Ads
Take Advantage of the Growing Demand for Online Shopping
Following the pandemic, consumers are showing a demand for less human interaction, and more convenience and accessibility. We're sharing some knowledge on how to take advantage of this shift.
Paid Ads
Get Started with Google Shopping - New Zealand Setup Guide
We’ve trudged through Google’s “help” guides so that you don’t have to. Read clear, concise, straightforward info to get started with Google Shopping in NZ.
Paid Ads
Taking Advantage of Dropping Media Costs
Want some ideas for what to do when budgets are tight and marketing is viewed with increased scrutiny? Refine and refocus your proposition and get out there.
Paid Ads
4 Simple Ways To Reduce Your Cost Per Lead in Google Ads
James has written a great piece around how to improve your cost per lead (or sale) in Google Ads. So important in this time. Read the entire article now!
Paid Ads
Update on Google Ads & Facebook SME Ad Credits
Get the latest information we have on assistance that Google and Facebook are providing for their advertisers. Update yourself today!
Paid Ads
Google Display Strategy | Advice, Hints & Tips
Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.
Paid Ads
What Does My Agency Do With Our Time? | Story Time Episode 4
Story Time series Episode 4 with Kim! He talks about how to combat a common question around trust between a client and their agency. Watch the video to find out how.
Paid Ads
Crash Course On Google Ad Grant Rules
Key points & rules to follow to comply with the Google Ad grant policy & manage a Google Grant account successfully. Read our blog to find out more!
Paid Ads
Google Ads Update - Farewell Average Position!
The Average Position Column is officially removed from Google Ads. Why has Google made the change and is it a good thing? Read our blog to find out!
Paid Ads
Why Have My Leads Dropped? | Story Time Ep 2
Kim from Insight Online talks about a case study and what to look out for and check when you see fluctuations in your leads.
Paid Ads
Google Shopping Ads: Strengths & Weaknesses
Google Shopping Ads is a product-based advertising channel, featuring at the top of search results for relevant product searches. Here are the pros & cons.
Paid Ads
How To Exclude Display From Mobile Apps
In our experience, we have never found display ads which performed well when serving on mobile phone applications. Find out how to exclude mobile apps.
Paid Ads
YouTube Advertising - Is it Worth the Investment?
Wondering if you should put some budget into YouTube advertising? Read more on our thoughts on this channel.
Paid Ads
Google Ads Developments & Features Roundup - July 2019
There has been a whirlwind of changes to Google Ads recently that could improve your marketing performance. Here are 4 you may have missed.
Paid Ads
Google Remarketing Ads: Strengths & Weaknesses
If done right, remarketing across Google (and Facebook) is a powerful way to re-engage visitors who have seen your brand before.
Paid Ads
Did Your Google Ads Have A Sudden Drop In Performance?
If your account was performing swimmingly one day and plummeted the next, we might be able to help. Find out how we diagnose issues with our own accounts!
Paid Ads
Effectiveness Vs Efficiency With Google Ads
What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.
Paid Ads
Digital Marketing Tip #1 | Google Search Ads
Trying to wrap your head around Google Search Ads? Here's a quick tip from Kim on how to manage them and use it successfully.
Paid Ads
Should I Use Search Ads To Launch A New Product?
Here's episode 3 of the Story Time series with Kim! Kim talks about whether search ads should be part of your digital strategy when launching a new product.
Paid Ads
What Is Google Ads? How To Explain The Platform
Quite often, we get asked by marketing managers to help them explain Google Ads to people that aren’t familiar with the digital space. Read through the different aspects of explaining this topic.
Paid Ads
What Are Google Search Ads? Strengths & Weaknesses
There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business.
Paid Ads
Digital Marketing Tip #3 | Google Ads Re-Marketing
Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you.
Paid Ads
Why The # 1 Ad Position Isn't Always The Best
"We aren't showing at number 1" This is a common statement we hear and if you're running Google Ads for your company, it's likely you'll hear this too at some point - We want you to have a good response.
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