Blog
Insight Online Blog
Advice, how-tos, and insights to help you improve your online marketing skills.
Cutting costs? Don’t pull back on marketing completely.
By Erina Matsuda-Lim
/ 19 May 2020
No one expected the level of detriment Covid-19 would have on the global and domestic economy. It’s fair to say...
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Marketing Yarns | Chatting with Andrew from Box
By Kim Voon
/ 29 April 2020
Insight was fortunate enough to book some time with Andrew for a chat about all things marketing with Box. This...
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Update on Google Ads & Facebook SME Ad Credits
By Ben Goh
/ 16 April 2020
There’s a lot going down in the world today. For many companies, marketing spend was the first item to be...
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YouTube Advertising
By Jody Lane
/ 4 March 2020
YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New...
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Google Display Strategy | Advice, Hints & Tips
By James Gunson
/ 4 March 2020
Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice...
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What Does My Agency Do With Our Time?” | Story Time Episode 4
By Kim Voon
/ 8 December 2019
Kim is the founder of Insight Online. He is passionate about building his business and loves helping others do the same. Out of work he enjoys travel, tramping and is a keen bookworm.
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Got A WordPress Website? Try These 3 Useful SEO Plugins!
By Ben Goh
/ 8 December 2019
Got a WordPress website? Check out 3 of our highly recommended plugins that will help with your SEO. User-friendly and...
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SEO Copywriting. Is Your Content Optimised For Google Search?
By David Dennis
/ 6 November 2019
There are a lot of content writers out there and the reality is that most writers are actually pretty good....
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10 Essential Tips For Facebook Video Ads
By James Gunson
/ 30 October 2019
Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers. Internet...
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Crash Course On Google Ad Grant Rules
By Ben Goh
/ 23 October 2019
As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in...
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Native Advertising – Outbrain
By Jody Lane
/ 9 October 2019
Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is...
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Google Ads Update – Farewell Average Position!
By James Gunson
/ 1 October 2019
Google Ads is an ever-evolving space with features being introduced and retired all the time. One recent change is particularly...
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Heading Tags, Good For SEO But What If They Are The Wrong Size?
By David Dennis
/ 26 September 2019
Heading Tags (or ‘H Tags’) are generally the first visible text on a webpage. They are like a structural classification...
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Our Experience With Facebook Lead Ads
By Ben Goh
/ 19 September 2019
We’re always keen to try new things, and it’s great when a client feels the same. Earlier this year...
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Why have my leads dropped? | Story Time Ep 2
By Kim Voon
/ 9 September 2019
We know you've been waiting for it...here's story time episode 2! Kim talks about a client who's leads have dropped...
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Google Shopping Ads
By Jody Lane
/ 2 September 2019
Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used...
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How To Exclude Display From Mobile Apps
By Ben Goh
/ 20 August 2019
Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which...
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Why aren’t We Ranking for “X”? | Story time Ep 1
By Kim Voon
/ 12 August 2019
We help our Marketing Managers with the tough questions they get asked at work. As apart of a new storytime...
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5 SEO Blogs That Are Worth A Look
By David Dennis
/ 30 July 2019
The goal of all search engines is to provide the right answer to the user. While it’s useful to know...
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The Future Of Google My Business & Upcoming 2019 Updates
By Ben Goh
/ 24 July 2019
The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google...
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