Insight Online Blog
Digital Marketing Tips, Tricks and Insight
Advice, how-tos, and insights to help you improve your online marketing skills.
Stepping Out of Your Marketing Comfort Zone
By Jody Lane
/ 18 February 2021
Late last year my boss Kim shared this brand marketing article from LinkedIn with me. I suggest you give it...
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Take advantage of the growing demand for online shopping
By Erina Matsuda-Lim
/ 19 January 2021
Essential or not if you’re an eCommerce B2C business you should be using all capacity to take advantage of the...
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Get Started with Google Shopping – New Zealand Setup Guide
By Ben Goh
/ 17 December 2020
We’ve spent more than a few hours trudging through Google’s “help” guides, so that you don’t have to. 😉 We’re...
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Google’s “Page Experience Signals” to Launch May 2021
By David Dennis
/ 18 November 2020
There’s nothing special going on here. Well, not in the sense that you should be surprised. We might not know...
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How To Create a Landing Page That Converts
By James Gunson
/ 15 October 2020
Whether you’re selling products or services, having landing pages that convert visitors into leads/customers at a high rate can make...
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Bumbling Our Way Through Content Marketing
By Jody Lane
/ 17 September 2020
Kim: As a business owner, it took me a couple of years to truly understand the responsibility that comes with...
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Taking Advantage of Dropping Media Costs
By Kim Voon
/ 16 July 2020
With all the craziness that's going on in the world right now, the only thing that seems certain is an...
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4 Simple Ways To Reduce Your Cost Per Lead in Google Ads
By James Gunson
/ 18 June 2020
In our new Covid-19 world, marketing budgets are often pretty tight. So it’s really important to squeeze the most leads...
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Cutting costs? Don’t pull back on marketing completely.
By Erina Matsuda-Lim
/ 19 May 2020
No one expected the level of detriment Covid-19 would have on the global and domestic economy. It’s fair to say...
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Marketing Yarns | Chatting with Andrew from Box
By Kim Voon
/ 29 April 2020
Insight was fortunate enough to book some time with Andrew for a chat about all things marketing with Box. This...
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Update on Google Ads & Facebook SME Ad Credits
By Ben Goh
/ 16 April 2020
There’s a lot going down in the world today. For many companies, marketing spend was the first item to be...
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YouTube Advertising
By Jody Lane
/ 4 March 2020
YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New...
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Google Display Strategy | Advice, Hints & Tips
By James Gunson
/ 4 March 2020
Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice...
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What Does My Agency Do With Our Time?” | Story Time Episode 4
By Kim Voon
/ 8 December 2019
Kim is the founder of Insight Online. He is passionate about building his business and loves helping others do the same. Out of work he enjoys travel, tramping and is a keen bookworm.
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Got A WordPress Website? Try These 3 Useful SEO Plugins!
By Ben Goh
/ 8 December 2019
Got a WordPress website? Check out 3 of our highly recommended plugins that will help with your SEO. User-friendly and...
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SEO Copywriting. Is Your Content Optimised For Google Search?
By David Dennis
/ 6 November 2019
There are a lot of content writers out there and the reality is that most writers are actually pretty good....
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10 Essential Tips For Facebook Video Ads
By James Gunson
/ 30 October 2019
Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers. Internet...
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Crash Course On Google Ad Grant Rules
By Ben Goh
/ 23 October 2019
As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in...
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Native Advertising – Outbrain
By Jody Lane
/ 9 October 2019
Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is...
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Google Ads Update – Farewell Average Position!
By James Gunson
/ 1 October 2019
Google Ads is an ever-evolving space with features being introduced and retired all the time. One recent change is particularly...
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