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Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

YouTube Advertising
Google Ads

YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New...
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Google Display Strategy | Advice, Hints & Tips
Google Ads

Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice...
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What Does My Agency Do With Our Time?” | Story Time Episode 4
Google Ads

What Does My Agency Do With Our Time?” | Story Time Episode 4

Kim is the founder of Insight Online. He is passionate about building his business and loves helping others do the same. Out of work he enjoys travel, tramping and is a keen bookworm.
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Got A WordPress Website? Try These 3 Useful SEO Plugins!
SEO

Got A WordPress Website? Try These 3 Useful SEO Plugins!

Got a WordPress website? Check out 3 of our highly recommended plugins that will help with your SEO. User-friendly and...
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1 Reply
SEO Copywriting. Is Your Content Optimised For Google Search?
SEO

SEO Copywriting. Is Your Content Optimised For Google Search?

There are a lot of content writers out there and the reality is that most writers are actually pretty good....
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10 Essential Tips For Facebook Video Ads
Social Media

10 Essential Tips For Facebook Video Ads

Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers.  Internet...
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Crash Course On Google Ad Grant Rules
Google Ads

Crash Course On Google Ad Grant Rules

As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in...
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Native Advertising – Outbrain
Native Advertising

Native Advertising – Outbrain

Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is...
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Google Ads Update – Farewell Average Position!
Google Ads

Google Ads Update – Farewell Average Position!

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly...
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Heading Tags, Good For SEO But What If They Are The Wrong Size?
SEO

Heading Tags, Good For SEO But What If They Are The Wrong Size?

Heading Tags (or ‘H Tags’) are generally the first visible text on a webpage. They are like a structural classification...
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Our Experience With Facebook Lead Ads
Social Media

Our Experience With Facebook Lead Ads

We’re always keen to try new things, and it’s great when a client feels the same.   Earlier this year...
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Why have my leads dropped? | Story Time Ep 2
Google Ads

Why have my leads dropped? | Story Time Ep 2

We know you've been waiting for it...here's story time episode 2! Kim talks about a client who's leads have dropped...
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Google Shopping Ads
Google Ads

Google Shopping Ads

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used...
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How To Exclude Display From Mobile Apps
Google Ads

How To Exclude Display From Mobile Apps

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which...
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Why aren’t We Ranking for “X”? | Story time Ep 1
SEO

Why aren’t We Ranking for “X”? | Story time Ep 1

We help our Marketing Managers with the tough questions they get asked at work.  As apart of a new storytime...
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5 SEO Blogs That Are Worth A Look
SEO

5 SEO Blogs That Are Worth A Look

The goal of all search engines is to provide the right answer to the user. While it’s useful to know...
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The Future Of Google My Business & Upcoming 2019 Updates
Local Seo

The Future Of Google My Business & Upcoming 2019 Updates

The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google...
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Google Ads Roundup – July 2019
Google Ads

Google Ads Roundup – July 2019

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing...
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Google Remarketing Ads
Google Ads

Google Remarketing Ads

Google Remarketing is a love/hate channel. As an advertiser, the functionality is brilliant. If people land on my site, I...
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What Is Schema Markup?
SEO

What Is Schema Markup?

Schema markup is a form of code language which can you help to optimise your website for SEO. Schema allows...
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