Insight Online Blog

Digital Marketing Tips, Tricks and Insight

Advice, how-tos, and insights to help you improve your online marketing skills.

How To Create a Landing Page That Converts
Online Marketing

How To Create a Landing Page That Converts

Whether you’re selling products or services, having landing pages that convert visitors into leads/customers at a high rate can make...
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Bumbling Our Way Through Content Marketing
Marketing During Covid-19 Online Marketing

Bumbling Our Way Through Content Marketing

Kim: As a business owner, it took me a couple of years to truly understand the responsibility that comes with...
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Taking Advantage of Dropping Media Costs
Marketing During Covid-19 Online Marketing

Taking Advantage of Dropping Media Costs

With all the craziness that's going on in the world right now, the only thing that seems certain is an...
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4 Simple Ways To Reduce Your Cost Per Lead in Google Ads
Google Ads

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

In our new Covid-19 world, marketing budgets are often pretty tight. So it’s really important to squeeze the most leads...
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Cutting costs? Don’t pull back on marketing completely.
Online Marketing

Cutting costs? Don’t pull back on marketing completely.

No one expected the level of detriment Covid-19 would have on the global and domestic economy. It’s fair to say...
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Marketing Yarns | Chatting with Andrew from Box
Marketing During Covid-19 Marketing Yarns

Marketing Yarns | Chatting with Andrew from Box

Insight was fortunate enough to book some time with Andrew for a chat about all things marketing with Box. This...
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Update on Google Ads & Facebook SME Ad Credits
Marketing During Covid-19

Update on Google Ads & Facebook SME Ad Credits

There’s a lot going down in the world today. For many companies, marketing spend was the first item to be...
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YouTube Advertising
Google Ads

YouTube Advertising

  YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New...
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Google Display Strategy | Advice, Hints & Tips
Google Ads

Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice...
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What Does My Agency Do With Our Time?” | Story Time Episode 4
Google Ads

What Does My Agency Do With Our Time?” | Story Time Episode 4

Kim is the founder of Insight Online. He is passionate about building his business and loves helping others do the same. Out of work he enjoys travel, tramping and is a keen bookworm.
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Got A WordPress Website? Try These 3 Useful SEO Plugins!
SEO

Got A WordPress Website? Try These 3 Useful SEO Plugins!

Got a WordPress website? Check out 3 of our highly recommended plugins that will help with your SEO. User-friendly and...
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SEO Copywriting. Is Your Content Optimised For Google Search?
SEO

SEO Copywriting. Is Your Content Optimised For Google Search?

There are a lot of content writers out there and the reality is that most writers are actually pretty good....
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10 Essential Tips For Facebook Video Ads
Social Media

10 Essential Tips For Facebook Video Ads

Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers.  Internet...
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Crash Course On Google Ad Grant Rules
Google Ads

Crash Course On Google Ad Grant Rules

As part of Google’s philanthropic initiatives, Ad Grants offer non-profit organisations around the world with up to $10,000 USD in...
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Native Advertising – Outbrain
Native Advertising

Native Advertising – Outbrain

Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is...
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Google Ads Update – Farewell Average Position!
Google Ads

Google Ads Update – Farewell Average Position!

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly...
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Heading Tags, Good For SEO But What If They Are The Wrong Size?
SEO

Heading Tags, Good For SEO But What If They Are The Wrong Size?

Heading Tags (or ‘H Tags’) are generally the first visible text on a webpage. They are like a structural classification...
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Our Experience With Facebook Lead Ads
Social Media

Our Experience With Facebook Lead Ads

We’re always keen to try new things, and it’s great when a client feels the same.   Earlier this year...
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Why have my leads dropped? | Story Time Ep 2
Google Ads

Why have my leads dropped? | Story Time Ep 2

We know you've been waiting for it...here's story time episode 2! Kim talks about a client who's leads have dropped...
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Google Shopping Ads
Google Ads

Google Shopping Ads

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used...
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