JAE is a carpet cleaning and stain treatment company with head offices in Auckland and branches all over New Zealand. We’ve been working with JAE for a number of years and we’re lucky enough to work with a marketing team that’s proactive and works together with us to achieve strong returns from the website.
Consistently deliver and improve on leads generated for branches, year after year.
Local Search is very important for JAE and a large part of our work has been ensuring visibility in each area for each branch.
We constantly look at ways in which to improve conversion rate and search engine visibility.
Looking back on the last six months compared to the previous year:
- Average organic and local search traffic has increased by 11%
- Local search traffic has increased by 41%
- Lead generation (form submissions) has increased by 62%
“David and Insight Online were recommended to us by our last agency and they’ve consistently worked side by side with my team to keep improving the website. The great results show what a combination of an in-house marketing team partnered with a specialist agency can achieve.”Mike Barron, Group Business Manager, JAE
KidsCan is a charity that has supported disadvantaged Kiwi kids since 2005. They partner with low decile schools across New Zealand to meet the physical and nutritional needs of the most vulnerable members of our society.
As a non-profit organisation, KidsCan is eligible for a Google Ad Grant of US$10,000 per month. KidsCan main goals were to reach more caring Kiwis, education on child hardship, and encourage a monthly donation to support a child.
KidsCan weren’t on the front page of any Google searches when we started working with them. They were on the second or third page so no one was seeing them. We tightened everything up and did more targeted advertising in their niche. We found the relevant areas and keywords that worked for them in terms of their advertising.
In March 2017, total ad clicks were up 135% on the previous year and the total ad spend was $3700 that month, an increase of 463%. They are spending on average of $2000/month of their Google grant and are now on page one of search.
“Insight Online send us monthly reports which are very easy to understand.
We can see how everything is tracking and they are great at answering any questions we have. No question is a stupid question!
Insight Online has been great to work with and we’re really happy with the relationship we have with them.”Leigh Jeffs, Marketing Executive, KidsCan
Team Dental is a group of dental clinics focused on providing affordable dentistry around Christchurch, Tauranga & Whangarei. Team Dental and Insight have a long-standing relationship and we count ourselves lucky to be working with Brett & Sarah who make a strong team with terrific business acumen.
Dominate (top three ranking) organic and local search visibility in Christchurch, Tauranga and Whangarei for all relevant search terms
Working together with Brett, Sarah and their development team, we’ve put a lot of work into organic and local search optimisation on the Team Dental website. What’s been particularly important is the addition of blog content and well-optimised branch pages.
We’ve also helped with the management of reviews as Team Dental local search listings have increased in popularity.
Results (Mar 1st – May 31st)
Last three months compared to the previous year:
- Organic traffic increased by 40% year on year
- Organic lead generation (form submissions) has increased by 17%
Insight Online has been great to work with. They’ve been honest, transparent in their actions and consistently worked alongside us as a part of our team. We’d highly recommend them.”Brett Marshall, Managing Director, Team Dental