Online Marketing

How To Create a Landing Page That Converts

landing page optimisation

Whether you’re selling products or services, having landing pages that convert visitors into leads/customers at a high rate can make or break your digital marketing campaigns. It’s much easier and more cost effective to double the conversion rate of your landing page than it is to double your traffic to that page! The Landing Page…

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Bumbling Our Way Through Content Marketing

Kim: As a business owner, it took me a couple of years to truly understand the responsibility that comes with owning a company. But I learnt. Slowly. And I’ve been so lucky to build Insight to what it is today. I’ve even got people working for me 😛 If you’re a business owner in New…

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Taking Advantage of Dropping Media Costs

Google Analytics Screenshot

With all the craziness that’s going on in the world right now, the only thing that seems certain is an extended period of uncertainty. So, I find myself, a small business owner, a marketer, desperately searching for any knowledge to help my clients and myself try to navigate the next 12 months. One of my…

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Cutting costs? Don’t pull back on marketing completely.

No one expected the level of detriment Covid-19 would have on the global and domestic economy. It’s fair to say that all businesses are scrambling right now trying to adjust to new practises for trading between alert levels. Managing your outgoing costs whether it’s rent, salaries and other bills will be tough but keeping your…

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Privacy & GDPR | How it affected our business

data privacy

So if you’ve been keeping up with that bad habit called news reading, you’ll see that people are FREAKING OUT about online privacy. The latest version of this is the EU General Data Protection Regulation (GDPR) coming into force on May 25th, 2018. It’s got some real weight behind it too with the ability to…

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