Jae Carpet Cleaning

JAE is a carpet cleaning and stain treatment company with head offices in Auckland and branches all over New Zealand. We've been working with JAE for a number of years and we're lucky enough to work with a marketing team that's proactive and works together with us to achieve strong returns from the website. 

Goals

Consistently deliver and improve on leads generated for branches, year after year.

Approach

We're playing a long-term game so consistent communication and good processes are super important. What also helps is good analytics and a mindset around continuous improvement. We strive to tweak, make changes, optimise and test the website month after month.

Local Search is very important for JAE and a large part of our work has been ensuring visibility in each area for each branch.

We constantly look at ways in which to improve conversion rate and search engine visibility.

Results

Looking back on the last six months compared to the previous year:

• Average organic and local search traffic has increased by 11%
• Local search traffic has increased by 41%
• Lead generation (form submissions) has increased by 62%