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Did LinkedIn save my business?

Did LinkedIn save my business?

2024 was tough, but LinkedIn changed everything. After years of declining leads, I took a leap and started posting consistently. Learn the key factors behind this success and my plans for 2025.

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Twitter vs Threads
Social Media Marketing

Twitter vs Threads

We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.

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Adapting to Change at the Beginning of the Search and Chat Era
AI Machine Learning

Adapting to Change at the Beginning of the Search and Chat Era

Stay ahead of the curve in the evolving search and chat landscape. Discover how to adapt through customer-centric research, innovative content formats, and transparent communication. Plan for the future of search and thrive in the digital age.

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Battle of the Titans: Google vs Microsoft in AI-Powered Search
AI Machine Learning

Battle of the Titans: Google vs Microsoft in AI-Powered Search

The digital landscape is undergoing a seismic shift as Google and Microsoft battle for AI-powered search dominance. Explore the implications of this technological revolution and how it will impact your digital strategies.

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The Rise of ChatGPT: What it Means for Your Website's Search Traffic
AI Machine Learning

The Rise of ChatGPT: What it Means for Your Website's Search Traffic

Want to know how you can take advantage of ChatGPT for your business? Kim takes you through some of the ways he imagines it is going to improve businesses productivity in the near future.

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How ChatGPT Could Change the Game for Publishers and Search Traffic
AI Machine Learning

How ChatGPT Could Change the Game for Publishers and Search Traffic

As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.

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ChatGPT Craze: What's driving the surge in popularity of this AI technology?
AI Machine Learning

ChatGPT Craze: What's driving the surge in popularity of this AI technology?

ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.

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2023 Predictions - Digital and Search Marketing
Online Marketing

2023 Predictions - Digital and Search Marketing

Here are Kim's predictions for what some of the big issues and opportunities will be in the new year, in the digital and search marketing space.

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How to decide what event parameters you need | Google Analytics 4 Set Up
Analytics

How to decide what event parameters you need | Google Analytics 4 Set Up

Are you struggling to understand when you should be adding event parameters? My team and I have done about 30 Analytics migrations between us now and I wanted to share a technique that has really helped us out...

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Seamless SEO Migration: What You Need to Know
SEO

Seamless SEO Migration: What You Need to Know

Are you considering migrating your website from one domain to another? Read through our advice for planning, implementing and migrating your website.

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YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Social Media Marketing

YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?

Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.

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4 Methods to Track HubSpot Forms in Google Tag Manager
Analytics

4 Methods to Track HubSpot Forms in Google Tag Manager

Have you hit a roadblock trying to Hubspot forms through Google Tag Manager? Here are 4 methods you can try.

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iOS 14.5 has Launched to Protect Our Privacy! But... is it?
Analytics

iOS 14.5 has Launched to Protect Our Privacy! But... is it?

Right now, everyone (in digital) is talking about the launch of iOS 14.5 and the ensuing privacy protections. Is Apple defending our privacy? How does this impact us day to day? 

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