Keyword Research

Keyword Reaseach for Marketing Insights

Level: Beginner

In this webinar, we'll be guiding you through the basics of Keyword research using the Google Ads Keyword planner.

We will cover:

• Introduction to keyword research, what it is and the tool we use
• Step by step walkthrough from logging in, to adding keywords, to downloading the data
• How to choose the right keywords
• How to analyse the data and make it useful

This 1 hour webinar is essential for Marketing Managers who want to be able to make decisions with Google search data.

• Aids in deciding when there is already a mature market looking for your products or services or is more education about brand/product needed?
• Inform your content strategy - Create content for topics that are already being searched forHow are your brands performing vs your competitors?
• How much should you spend on your Google Ads?

You will leave the session equipped with the knowledge you need to to conduct your own keyword research.

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